This is the second time the parent app uses AI to bring text to video. Two years ago, Instagram introduced automatic alternative text and custom alternative text to photos to help visually impaired users improve their Instagram experience. While the future of TikTok remains uncertain, Instagram is giving users new useful updates from the feature they successfully borrowed from TikTok — Instagram Reels.
So with the latest update, creators can record up to 30 seconds of video. Other updates include setting the timer for 10 seconds and making it easier to edit and delete any clip.
TikTok videos also started up to 15 seconds long, but the company recently extended the limit to 60 seconds.
Will Instagram follow the same practice? After being tested among a small number of partners, Instagram finally announced that Instagram checkout is available to all eligible businesses and creator accounts in the USA that already have an Instagram shop. Instagram checkout will make it easier for people to make a purchase in just a few taps, without leaving the app. And for businesses and creators, it comes as a more seamless and secure way to sell products directly on Instagram and reduce the cost while doing it.
Once you have your Instagram Shop, you have a variety of options at your fingertips — creators can tag your products in their posts, you can notify people of your upcoming launch and promote your products and create real-time demand for your offer with Live Shopping scroll down to read more about it. If Instagram checkout seems like a fit for your marketing and sales strategy, explore the official guidelines on how to get started. The process is really simple — business and creators add up to 30 products from their collection on live streaming.
When going Live, they can pin the product they are talking about so viewers can get familiar with its characteristics. If they like it, users can tap on it to view the product details page and buy them. Here are the official steps to add products to Live Shopping on Instagram. Please note that currently, Instagram Live Shopping is available to all businesses and creators that use Instagram checkout in the US. Instagram is transforming the functionalities of Nametags , the internal QR-like codes that could be scanned only from an Instagram camera until now.
With the latest update , you can now scan QR codes from any 3rd-party camera apps capable of reading QR codes. Finally, Instagram is responding to the trending TikTok format. Instagram Reels are 15 seconds short, fun, animated videos that provide a great platform for people to express their creativity, through music, animations, sounds, AR effects, emojis, and similar.
The huge advantage of Instagram Reels is the fact that Instagram as a major platform deals with record labels and provides a big library with sounds that users can freely use for their videos. As part of the changing community standards policies and addressing the bullying issues on the network, Instagram has rolled out a feature that allows users to pin comments on a certain post.
By doing this, brands or social media moderators will have more to say in what is important or what they think is trustworthy when interacting with users on Instagram. This feature will definitely allow you to highlight the relevancy and visibility of what really brings value, thus eliminating the reach of the spam comments in posts.
To Pin a comment , first, make sure you are using the latest version of the Instagram app. As the pandemic surges and buying online is no longer an option, but a necessity, Instagram just made it even easier for users to shop from brands and creators announcing its latest all-in-one Instagram Shop feature.
This is an already familiar feature we have seen before. The difference is that Instagram Shops is a new destination in the Explore tab that not only helps users discover the latest trends but also helps them preview new product launches or get even more personalized recommendations based on their interests. As announced, the Instagram app will soon have a new Shop tab in the navigation bar, so users can go to the Instagram Shop with just a tap.
With the new Commerce Eligibility Requirements , more types of businesses including creators can now access Instagram Shopping. This way, any eligible business or creator that has at least one eligible product can use shopping tags to drive users from Instagram to their websites to buy the product.
According to the updated policy, to provide a consistent and trusted shopping experience for Instagram users, businesses need to tag products on Instagram from the website they own and sell from.
These requirements are now into effect starting July 9th in all the countries where Instagram Shopping is supported. Please note that your Instagram account must be in an available market in order to tag products.
So, go ahead check your country Instagram Shopping Availability here to see if you can be reviewed and approved for Instagram Shopping. If eligible, visit this setup guide to learn how to enable Instagram Shopping.
Until now, users could support their favorite Instagram creators in Live videos with comments, likes, and donations. With the latest Instagram functionality , fans can now participate in Live broadcastings with badges that they can interact with or even purchase during the live video. And if you would like to be considered for early access to badges, this is the form you should fill out. To lend a hand to all of the businesses that still struggle to sell their products online due to the Covid crises, Instagram announced Shops on Instagram.
Similar to Instagram checkout and Product Tagging , this feature turns business profiles into online stores. Once they land on the shop, they can browse and buy products directly from an Instagram profile. To start using this feature, you need to be an eligible business that completes the following criteria:. If you fulfill all of the criteria above, proceed to enable the shopping option on your Instagram business account to start using the latest Shop feature.
Once your shop shows to be eligible and approved, you will receive an email when your shop is converted into an Instagram shop and ready to start customizing. We created a complete Facebook Shops guide with all the details about the Shop feature, so you can start using it today. Instagram users struggle to find reliable information from their favorite Instagram accounts during the pandemic. To tackle this, Instagram introduced Guides. This feature is developed to help users easily discover recommendations or tips and from your creators, public figures, organizations, and publishers on Instagram.
To see how the Guides feature works, visit the Instagram profile of participating creators or organizations mentioned above. Next, tap the middle icon to view their Guides. As we saw above, Instagram is not resting when it comes to supporting businesses facing immense challenges during the Covid crisis. They can mention businesses directly in the Story sticker, give their followers a preview of the account they are supporting and motivate others to do the same.
The Support Small Business sticker helps businesses stay connected to the people they serve and at the same time, reach new customers. So, once your business is mentioned in the sticker, you can repost the content to your Story and send a direct message to people who tagged you. And IGTV seems like a suitable way for brands to communicate with their customers and share new content in a video format around trending topics.
Until now, you could upload live videos in Stories, and they would be broken up into second chunks with a 24 hours life span. The video will be saved to IGTV permanently until you decide to remove it. This way, you can ensure that the video content will appear to new viewers and your message will be spread further. Furthermore, you will give people something to tap on and interact on their smartphones while being in COVID quarantine.
We created a complete guide on how to use IGTV and make the most out of every Live you create and skyrocket your engagement rate. Note: Next month on the 29th of June, , we can expect to see the long-awaited Instagram API update that was postponed several times. We created this article where you can find everything that you should know as a marketer about the upcoming API change and what should you in case your plugins stopped working due to this change.
As physical stores being no longer an option, Instagram introduced new simple ways for businesses to continue their business operations online using Order food, Gift card, and Donation stickers. The main goal of this feature is to help business and creator accounts include stickers in their Instagram stories that will direct customers to a website where they can order food delivery or buy a gift card. To start using these stickers, you should connect with third-party companies that provide delivery or online gift card services.
The Donation sticker is a different story. Its purpose is to help nonprofit organizations boost their fundraising campaign awareness by asking loyal supporters to lend a helping hand.
As an added bonus, your Instagram followers and supporters can reshare these stickers in their own Stories and help you spread the word and drive more financial results. In addition to adding stickers to your Stories, you can also add Gift Cards, Order Food, and Donate options in the form of clickable buttons on your Instagram account.
So, when a user clicks on some of them, they will be directed to the chosen platform where they can complete the purchase. For a similar purpose, you can use your link in bio and create a redirect link to your most valued landing page where you want your Instagram followers to continue their interaction with your brand.
They can type, copy, and paste copy faster and easier on their computers, thus improving their customer service on Instagram. To help you be in control of your data on Instagram and show transparency in the type of content the app serves, Instagram announced a Download your data tool available within the Instagram app.
This tool will showcase your activity on the platform like post likes and comments that you have left, profile updates, what categories of content you have been into, etc.
It will also provide you with insights on the content you see in your Explore tab and why you are seeing it. You can view your Instagram account data and even download a copy of it at any time. It takes up to 48 hours to receive a download link. To access or review your account data on Instagram, follow these steps. With this update, Instagram is allowing IGTV video creators to show advertisements along with their videos, hoping that in return, they will be motivated to bring more high-quality content back.
Similar to Facebook Watch, the goal is to encourage video creators to spend more time on the platform and direct their user base there. Instagram is testing the option that will allow users the moment the broadcast is over, to share their live streaming videos directly to IGTV.
Instagram was probably busy testing a video trimming tool for Stories, a functionality that will allow editing and trimming videos for Stories within the app. As announced, this tool will be very similar to other video editing tools that you may encounter if you use Android or iOS on your smartphone.
For many brands to create and edit their video Stories with other apps, and then upload it on the Instagram platform, this feature will make their job easier and faster, especially for small businesses who are creating Stories on the go. This feature, basically allows brands to collaborate with creators on trending campaigns in order to increase their reach and engagement, thus inlocking a new earning potential for creators. So, if you are a creator and want to get access to the monetization tools from Facebook tools provided in the Brand Collabs Manager, you must apply to get discovered for paid partnerships.
According to the eligibility criteria, your Page will need to meet the following:. So, making all the needed features for Youtube creators to move to the IGTV platform is definitely the expected feature rollouts for the upcoming year. The ad product that might attract more creators on the platform is expected to be very similar to the branded content format.
We wrapped up last year with a new set of Instagram business tools and plenty of new IG updates. Just like in the other social media platforms, users can now see which posts and stories from their Instagram business pages are generating the most followers or engagement metrics.
This feature also helps you see how the number of followers is changing by day or by week. Tap the heart icon in the bottom main menu 2. Select Mentions 3. Choose Stories About You. Please note that eligible accounts will only see Stories About You if they were mentioned in a story at least once in the past 24 hours.
Since the establishment of Instagram, the platform has been dealing with active users that are underage. To put an end to this, Instagram created a feature that allows you to set a minimum age limit for your business account to control who can see your Instagram profile and posts.
Here are the steps to set up a minimum age limit for your Instagram business account:. To achieve this, Instagram developed a feature to help professional accounts edit their profile in just a few clicks. This feature works like a shortcut. It allows you to edit your business page, category and contact information directly from your Instagram app. As a business profile, you probably receive tons of messages and notifications on your Instagram app.
To help you organize those messages and control notifications, Instagram created a new inbox organization that will help you sort your messages based on their importance and priority. Note that all messages you will receive will primarily appear in the Primary tab , but you can always swipe them into the General tab.
This feature for more private sharing comes as a response to the rise of Finstagrams , private accounts where your closest friends can only follow you. When you see the green Close Friends indicator at the top of the story, you will know that the story will be viewed only by your closest people. How great is that? This feature allows you to create music videos for up to seconds.
You can also take audio from other users and use it in your own video. You can find the feature within Stories , nestled among Boomerang and Super-Zoom modes. To help prevent phishing attacks, Instagram introduced a new Email Checker Tool. This feature is developed to help users spot if the email they receive was sent by Facebook or it is a phishing attempt.
You can find your emails divided into 2 categories: Security emails and Other. This is a very useful feature, in order to avoid any phishing emails that might request your login details and steal your credentials. Better safe than sorry, right? To fight against this rising issue, Instagram developed a Restrict feature, designed to protect your account from unwanted interactions like online bullying. The goal is to help you quietly protect your account while still keeping an eye on a bully.
Once you activate this option, you can never again worry if the bully will swipe left on a comment. To restrict someone to comment on your posts, navigate through the Privacy tab in Settings where you can set limits and manage interactions with your peers.
Or, there is a direct option to do this more manual. Just visit the accounts you want to restrict. Easy as that. Instagram announced an augmented reality try-on feature to help shoppers preview how different products will look on their faces before they buy them. Initially, this feature will be dedicated to the cosmetics brands like the use case above that sell their products on Instagram, but it will become available for more products over time. Over the years, Instagram was always trying to level up Snapchat when it comes to connecting with people you care about — from sharing everyday moments on Stories to visual messages on Direct.
The new Instagram feature — Threads seems like the answer to this. It allows you to share photos and videos with a smaller circle of friends and help you stay more connected with them throughout the day. Recently, Instagram announced a new sticker for the Instagram stories, and it named it Product launch sticker. The goal is to provide marketers with the ability to announce new upcoming products and gather an initial audience that might be interested in their new product.
So, the idea is to allow marketers to post an Instagram story with the launch sticker that followers can click on it and set up to receive a reminder in their Instagram profile once the product is launched — on the date when the sticker was initially set to finish.
This means that the exact number of likes given to any individual photo or video will only be known to the user who posted it. If you still need to see your likes on Instagram, try NapoleonCat — the first two weeks are free. In August , Instagram introduced the feature of Suggested posts. The new feature infuriated many Instagram users — mainly because of its intrusiveness.
This way IG should better target their suggestions. Use NapoleonCat to easily track your Instagram follower growth over time. Analyze your own profiles and your competitors, too! Try it for free:. In the last few months, Instagram has added quite a few brand new Story stickers that can make for a better interactive user experience.
You select a nonprofit organization for people to donate to. Since so many people started by being stuck at home, Internet challenges have become more popular. This particular Story sticker allows you to join challenges which are named with a hashtag to make it more recognizable and to increase their reach, and then nominate other users.
Instagram introduced the new DM Me sticker to prompt messaging interaction. That in turn would help drive more direct discussion , and would be another consideration to keep in mind. An interesting use case of this sticker is that of Alohas — a clothing brand from Spain. Fast forward 2 weeks, and Alohas gained over 11 thousand followers.
You can read about all those fancy Story stickers in our Instagram Stories Guide here. Facebook has just made a huge step into eCommerce by introducing Facebook Shops that are accessible through both Facebook and Instagram. In simple words, businesses can now create customizable catalogs of their products that users can browse, save, share, and purchase from.
You choose the products you want to showcase, add a cover image and pick a color theme to add a unique look and feel to your online store. Users can receive customer support within the app and Facebook is rolling out more and more features to make this user experience even richer and more complete. Basically, you create a post using one account, and then just tick some boxes in case you wish to post it on others:.
For an Instagram post, the Publisher allows for almost all of the native publishing features that Instagram has to offer, and more. I find this feature particularly useful, as I always add my hashtags in the comment section, for aesthetic reasons the hashtag performance is not affected.
You can check the Publisher demo below:. Reposting the Stories in which someone tagged you is getting more and more popular nowadays. Analyze competitors on Instagram to find out what to post and when. Draw inspiration from others and get content ideas. With the new Create mode, Instagram users can play around with Story posts even more. You can now post photos and videos to your feed and profile from the app. Stay informed about special deals, the latest products, events, and more from Microsoft Store.
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